House of Shoena (HOS) photoshoot

Last month, I jumped on a bus, tube, and train armed with a suitcase, a bag of healthy-ish snacks and headed to South East London to meet one very stylish photographer, and two gorgeous models at 69 drops Studio for the latest House of Shoena shoot.

We shot 15 key looks, ranging from day to evening wear, whilst listening to old skool R&B and Hip Hop (Hello, Aayliah, Biggie and Faith Evans).

Along with writing, styling is my PASSION, so I was in my element on this shoot (and on every shoot). This was a mini shoot, but I am planning a bigger shoot probably in the new year (eeekkk! how is it almost the end of 2014?!)

As I mentioned HERE, HOS is due to go live on 22nd November. All products are a mixture vintage, pre-owned items and samples, and prices are all very purse friendly!

Below are a few snaps from the shoot. If you follow me on Instagram, Twitter, or Facebook you will have seen some of these pics. Thank you for all the love!!

I'm happy to say that some of the products have already been sold before the HOS relaunch. :)


Which items are you fave?

SKIRT SOLD

SOLD 

PONCHO SOLD

Me with the HOS team

Exciting news!

Helloooo,

How are we all?

So I have some news. I am excited to announce that my little online shop HOS (House of Shoena), is coming back. For those who have puzzled faces and do not have a clue about what I'm on about, allow me to bring you up to speed.

HOS is my online little shop that launched back in 2012, offering pre-owned gems, vintages pieces and one of a kind designs from up and coming designers.

Due to freelancing commitments as well as other reasons, I had to press the pause button on HOS, but now I can press play (sorry, I couldn't resist the pun), and HOS will be live at the end of October.

In 2 weeks I will be heading down to a uber-stylish studio, with a suitcase full of lust-have items, two gorgeous models and the coolest photographer to do a mini photo shoot. I love working on shoots as I am able to spread my creative wings (beyond writing).  I haven't had the chance to do much styling this year so I am very,very excited! So much so my stomach is doing back flips.

I also want to take a minute and give a BIG shout out to all the models who were involved in previous HOS shoots, both photographers (Pete Fallan and Burd Boy),  the make up artists and anyone who helped me make HOS happen!!! Through HOS I am able to fulfil my love for styling and and hopefully offer some style-spiration.

I will be doing the social media thang on the day of the shoot so be sure to keep your eyes peeled.  Until then I have rounded up a selection of photos from previous shoots.

Enjoy! x

Double Denim chic

Faded, ripped, bleached, chambray, this season double denim is having it's fashion moment! If  you haven't already noticed, the 90's  is back this season baby (which I am super pleased about!), so rocking DD (double denim) is an obvious choice.

Don't be fooled though as you can work this trend and still look chic. Cool- ass chicas such as the uber-stylish Solange Knowles, Miranda Kerr and Ri Ri all wave the DD chic flag (below).

On the last House of Shoena shoot, I styled one of the models in a DD ensemble. The shirt sold out straight away but the shorts are still available to buy. Those that follow me on twitter and instragram will know that last weekend the new site for HOS went LIVE. Have a look here.

Are you a fan of double denim??