I absolutely LOVE discovering a fabulous new brand or designer
so you can imagine my excitement when a few weeks ago I had the pleasure of
attending The May Daze Clothing Curiosity Fashion show in Brick lane. The fashion show was a collaborative evening
of fashion, music and art, celebrating the collections of several East London independent
brands/designers.
Some of the brands/designers that featured in the show were:
• Aimee Du
• Artisan. S
• Des Moines
• Dolly Dare
• Harnett & Pope
• London Loves L.A.
• Raphael Roggendorf
• Tarang Bharti
• Twinne
I did have a cheeky look at all the designers beforehand which
I must say increased my excitement for the show even more!! I was particularly looking forward to seeing
Dolly Dare; London loves LA and Aimee Du as these 3 designers are a mixture of my personal
style and represent my favourite eras.
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| London Loves LA (picture courtesy of London Loves LA) |
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| Dolly Dare (picture courtesy of Dolly Dare) |
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| Aimee Du (picture courtesy of Aimee Du) |
The fashion show took place in the uber cool (and dark) cafe
1001, on brick lane. I arrived just in
time to hear the live band; Freddy and the Hoares , (a sort of rock/folk band) who were
great!
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| Cafe 1001, Brick Lane- where the show took place |
It was a hot evening outside and even hotter insider so on arrival I
headed straight to the bar to order a glass of Gin and tonic and then I attempted
to locate my seat which I could not find (grr). I was then kindly invited to
join a group of 3 lovely girls from Swallow our words on the front row.
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| The lovely girls from Swallow our words |
So the show:
Well the show was just
fashion fabulous! As each model strutted their stuff down the catwalk looking
fantastic I frantically attempted to take pictures, annoyingly my camera decided to stop working so I sadly did not get any great pictures.
All the collections
were fab, fab, fab but I must say I was left dribbling over the
gorgeous prints from Amiee, the fun and
90-esque products from London Loves La
and the fantabulose I-must-have –now tutu frocks from Dolly Dare .
Overall the night was just great! What I loved about this show was the variety on
offer, even though each designer/brand
had their own hand writing all pieces screamed London fashion. In a interview before the show many of the designers/buyers
were asked to define London fashion, words such as ‘electric, experimental , inspiring
and anything goes’ were used. This
fashion show not only represented all these words but it also reminded me why I
love, love, love London fashion.
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| Picture courtesy of Cafe 1001 |
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| Picture courtesy of Cafe 1001 |
I left the show feeling very inspired, a tad tipsy and a proud Londoner!!
All that is left to say is a BIG thanks to Tattylittlebooty and Sophie for the invite to the show!! Roll on the next one!!!
xx
