Monday, 31 December 2012

Just an old fashion thank you

How is it New Years Eve already?! I'm in the middle of writing a sort of 'looking back at the year' post as lets face it its good to do this... reflect, just for a few minutes as sometimes we can 'forget'  things that have happened, achievements, 'wake up calls' etc. I will publish this post later on today.

For now I just wanted to write a quick 'big up' post to say THANK YOU ( yes I am shouting) to all my ridiculously-amazingsupportive friends and family for supporting my blog, my on-line boutique, all things 'Shoe-na' and of course supporting my career change ( FYI- I moved from Fashion Buying to the world of Fashion and Beauty PR and Marketing).

Thank you also to all those that read my blog! I will continue to update you all on all that is happening in the hectic but always  fabulous world of 'Shoe-na' :)

I'm excited about 2013 and I plan on continuing to work my socks off to make more things happen!  so keep your eyes firmly peeled as I plan to take over the fashion world (lol, well not take over but add to the fashion world), one stiletto at a time.


Happy New Year! xx





Sunday, 23 December 2012

My bargain from my week at the clothes show


Finding a bargain is a great feeling, especially when it's something you actually need.

Those that follow me on twitter and facebook will know that 2 weeks ago I went to The Clothes show live for 5 fun filled days with Sleek Makeup (who I now work for as PR Assistant). I had the BEST time working with the rest of the Sleek MakeUp marketing team, met loads of cool people such as VV Brown and Zainab (winner of styled to rock),  discovered GREAT vintage brands such as Wanderland boutique and Everours. I got to to meet so many lovely bloggers," sleekers" ( sleek makeup fans) and of course I got to do a little.... just a little bit of shopping.
Me with the fab Zainab, winner of Styled to Rock

Me and  the super cool; Annaliese Dayes

Me and the lovely VV Brown



On I think it was day 2, It occurred to me that I was desperately in need of a hand bag that I could carry around with me to PR appointments whilst at the show. I already had a massive bag with me that contained all sorts of stuff inside (change of shoes, press releases, magazines, make up, water, the list goes on) but it was becoming a bit of a hassle to drag around with me.

So you can imagine my delight when I came across a cute bag at the Oxfam stand, and now imagine me clapping my hands and screeching when I saw the very purse friendly tag of £5.

So without further delay please meet (one) of my bargains from my week at the clothes show.






What do you think of my latest bargain baby, cute don't you think?

Merry Christmas!x

Tuesday, 18 December 2012

House of Shoena is up and running


I am pleased to announce that my on-line boutique ‘House of Shoena’ is now live.

It has been live for 2 weeks and is doing well which is great. I have lots of new items that will be added soon… probably after xmas as this week is looking manic with it being the last full working week in the office before Xmas. Can you believeeeeeeeee it… this day next week it will be Xmas 2012 YAY!! I love Xmas!!!!

New York fashion on-line site; Dose of Vitamin F wrote a little blog post about HOS  here which is great. Look out for an interview with me on there site in few weeks.

Fashion blogger Mariam also wrote a great post about HOS for Swallow our words. Check it out here

As I need some help with HOS, I am currently interviewing for 2 interns haaa I know, who do I think I am lol!

Big thank to both Dose of Vitamin F, Mariam and everyone else for all the HOS love! xxxx
Check out HOS here

Tuesday, 4 December 2012

The Queen of fabulouness!!!

Those that know me will know that I have MAD, CRAZY love for  Beyonce!!!!!!!!!!

She is just is so damn fabulous!!!

Look at these pics of her below.......

Loving the jumper, infact the whole look!!

What do you think??


Thursday, 29 November 2012

Current girl crush

My current girl crush is the super stunning model; Charlotte Free.  Just look at that pink hair and those metallic lips? LOVE!

This picture is from the December issue of Marie Claire. She is also one of three females fronting the ASOS Christmas campaign (the other two are  Alezlia Banks, and Elle Goulding)



 Check out the rest of the pics below.

I love how fearless she come across in her photos and interviews. She just ooozes confidence! My kind of girl!

What do you think?













Sunday, 25 November 2012

20 mins to find a 'Bed' outfit


Hey peeps,

Hope you have all had great weekends!

Friday night I went out with the lovely girls from Wish Want Wear. After a busy work week I was SO looking forward to dancing the night away and of course catching up with the girls. I opted for my black sequin cut out dress and a purple feathered beaut thing that I recently 'found' in my wardrobe.

Then  at 6.55pm ish the funniest thing happened, as I got off the train I had several messages from my friend who had arranged the night out; there was a slight problem. It turns out that my friend had found out that the club we were going to were throwing a themed night that night, the theme being bed/sleepwear and that we all had to dress for the occasion. Now I love a theme and I love getting dressed up BUT to be told at 7pm on the night is enough to make any girl break out in a sweat lol! Especially as I was meant to be meeting another friend at 7.20 for a catch up before I met the wish want wear girls.

With my bank balance on the thin side (pay day; where are you?) and time against me my options were very limited and at that point I realised there was only one shop that could save me; PRIMANI. I ran down oxford circus in my high heels like a crazy woman, making my way to the sleepwear section in the primark on Tottenham court road. I grabbed the first thing I saw which was a long, slinky red dress and teamed it with my feather beauty and a bright red lip!









I pulled if off, the outfit went down a treat. Although this is not actually what I would wear to bed but keep its shhhh

All in all great night, great company!

I don't have any pics of me wearing this though which is a shame, I really must get in to the habit of taking more pics of me lol!










My Bargain of the Week

Last week something happened that is quite unusual for moi; I ran into a shop to return a faulty top and came out with a pair of.... TRAINERS! Well actually they were a pair of high tops. Now those that know me will know that I was born in heels and I NEVER EVER wear trainers apart from when I am at the gym, Zumba or Kick boxing. I do own four pairs of flat shoes ( a pair of brogues, ankle boots and two ballet pumps) but apart from that I am all about the heels (all different heel heights though). I do love a wedge too but I do go weak at the knees at the sight of a fabulous-fierce heel. Yes, yes like many woman I do have a serious shoe addiction.

So anyway, back to the high tops well I first developed a crush on the high top back in Summer when I came across a cute floral pair in Topshop. (See below)








I flirted with them for a hour or so and tried them on but when it was time to confront my crush I chickened out. I walked away from my high top crush and I opted for a  pair of  Jaw-dropping, yellow snake skinned heels that my eye in the corner instead. See I figured that I would wear the yellow beauties a lot more as its what I know best, whilst even though my high top crush was very cute (and made me blush) I feared that they had a higher chance of being dumped in my bedroom shoe corner as I would 'forget' about them and at £85 this would be a waste of  hard earned fashion cash.

So what changed? Well on my day off from work I found myself running London like a crazy woman with a long list of mundane errands that included meetings, paying bills, returning back a faulty top blah blah I noticed that my 'run around' Chelsea boots that I always wear on days off/weekends (due to their comfort but still coolness ability)were seriously in need of some TLC; they needed to be re heeled. The guy in the shoe re heel place was quoting all sorts of Central London prices and it burned me to pay this as I know the guy in the shop down the road from my house charges half the price. Without sounding tight I really did not want to pay OTT Central London Price that I had been quoted, I told the guy that I would come back later. 

I ran into Primani to return a faulty top, standing in the very long returns queue I found myself umming and arring about what to do. On one hand even though the Central London quote was steep my right boot needed a new heel. I decided to just grin and bear it pay the  price, that was until I got distracted by a black pair of pleather high tops. Without even thinking, I sacrificed losing my place in then returns queue and I ran over and grabbed these high tops. It was a good thing I acted fast as there were only four left and one in my size. Plus there was a group of girls standing around the high tops. Well as they say all is fair in love and shoes. I tried them on and loved how they felt, looked and of course the price.... SOLD.

So with out further delay let me introduce you to my bargain of the week

So what do you think of my  bad-ass high tops?

At a very purse friendly price of £18 these bad boys are a  bad-ass steal.
Primani, once again I take my oxblood floppy hat (which I am wearing as I write this) off to you.


Primark, £18





Primark £18